KFC Breakfast Campaign 2021
Reclaim Your Weekends with KFC Breakfast
The ask:
To get Singaporeans to crave KFC for breakfast during the weekends and launch the new KFC Breakfast Supreme Platter menu item.
The solution:
With the COVID-19 pandemic, everyone was stuck with having to stay home, usually eating and working at the same table. Leveraging this cabin fever experienced nationwide, we rallied Singaporeans to 'reclaim their weekends’ by buying themselves a finger lickin’ good breakfast.
Teaser
We tease the launch of the new item by dramatising how people are already feeling about their weekends in 2020 as compared to their weekends in 2019.
Launch
To launch the KFC Breakfast Supreme Platter, we remind our audience that the first step to reclaiming their weekends is to have a good breakfast. We launched the campaign on both FB and IGS.
FB Launch
For IGS Launch, we came up with an interactive randomizer that allowed our audience to tap and select a spontaneous and fun activity to spend with their family and friends and remind them to start their weekend right with KFC breakfast platter.
IGS Launch
Last Call
One week before the end of the campaign, we remind our audience that everyday can feel like weekend, only if they start it right with KFC Breakfast Platter.
Sustenance & Engagement
As a sustenance post, we reminded our audience just how good their weekends should look like, subtly making them crave for the Breakfast Supreme Platter.
We also incentivised our audience to reclaim their weekend by offering them a free hashbrown should they complete our reclaim form on Instagram Stories and present it at any KFC outlet in Singapore.
