Adobe Q1 2021 Campaign
The ask:
To drive traffic to the website and encourage people to purchase the different Adobe Creative Cloud products within the promotion period.
The solution:
Highlighted the promotion value of Adobe Creative Cloud products through short animated video and adapted to different social media platforms across different markets.
Video Storyboard
We were tasked to come up with art direction and animate a 15s video to showcase the promotional value and different products that Adobe Creative Cloud has to offer. The storyboard showcases outstanding works of artists who subscribe to Adobe Creative Cloud to entice potential clients to use the promo and subscribe to Adobe products.
Animated Video
Based on the storyboard above, we created a vibrant animated video of the CC Logo, featuring outstanding artists’ works and Adobe Creative Cloud's signature gradient palette. We then adapted the animation into social media friendly sizing and different languages for Korean and Chinese markets.