KFC Chicken Skin
Campaign 2020
‘Just One More’ Never Felt So Right
The ask:
To create hype and induce cravings for the 2nd return of KFC’s famous chicken skin while promoting its new spicy flavour.
The solution:
Since everyone was stuck at home and has been binging more Netflix shows, we positioned KFC Chicken Skin as the perfect binge-worthy snack to accompany you, encouraging people to stop fighting their urges and just go with it.
Official KV for KFC Chicken Skin Campaign
Preliminary KV Mock up during conceptualisation process
Official KV
Firstly, we were tasked to art direct and shoot a mouthwatering KV for Chicken Skin campaign. The KV was to promote KFC's Original Recipe Chicken Skin that has made its mark in many of the brand's fans and new Spicy Chicken Skin flavour. This KV was then re-adapted to OOH posters and in-store banners.
Teaser
To start drumming up the hype, we created a teaser poster for KFC’s Chicken Skin much like those released by Netflix when they are teasing the new season of a popular series.
Launch
We then created a trailer for the ‘new season’ of KFC Chicken Skin, paying homage to how popular the previous seasons were.
Engagement
To continue creating hype, and encourage KFC’s followers to grab their KFC Chicken Skins before it’s too late, we created an engagement that asked them to do just that.
Sold Out Post
When the Chicken Skins inevitably sold out, we not only announced it on social, but also created an opportunity to thank the #KFCFriedFam for their support in a Netflix style credits sequence and sneak a little teaser to KFC’s upcoming new product launch.