PINKDOT x GOODSTUPH COLLABORATION 2020
Citizen of Pink
The ask:
Create hype and awareness for PinkDot 2020’s ‘Love Lives Here’ campaign, highlighting Goodstuph Singapore’s collaboration with the event.
The solution:
We launched a series of Goodstuph exclusive merch with the theme: Citizen of Pink, sending the message that the LGBTQ+ community is as much a part of Singapore as any other citizen.
Key Visual
We wanted to combine Goodstuph's signature ‘Communist Army’ branding with cheeky motifs of fruits and food to create a fun and eye-catching key visual for the collaboration. The visual conveys the big idea of pledging to become a Citizen of Pink and commitment to become and stay as LGBTQ+ allies.
IG Filter
To launch our key visual on social media, we repurposed the visual into a fun IGS Filter with funky up-beat music
PDxGS Merchandise
We released a set of merchandise for our audience that consisted of T-shirts, sets of pins and masks.
T-shirt
Pins
Mask
PDxGS & GudSht Collaboration
To further amplify the collaboration, we partnered with GudSht, a local beverage company, to deliver limited edition bottled cocktails to our audience. To keep the branding consistent, we named the drink 'Pink Citizini’.
